Everyone should have access to financial advice — and now they do. Just fire up your favourite AI chatbot, and at your fingertips is advice that’s as good as any human can provide, or better. The bot probably knows more, and it’s almost certainly less burdened by conflicts and biases.Chatbots are an earthquake for financial advisers, even if they don’t yet feel the tremors. Technology has already stripped brokers and fund managers of their once lucrative paydays, with online trading eliminating commissions and indexing slashing fund fees. Big banks and independent money managers have since pivoted to dispensing advice, the only place left to collect fees. The bots are now coming for that, too.Bloomberg OpinionSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
AI bots are excellent financial advisers. And they’re free
First to be disrupted by chatbots will be robo-advisers. Next to be pinched will be the tens of trillions managed by human advisers.
AI chatbots deliver competitive financial advice free of charge, threatening the last economic moat for banks and advisors after disruption of trading commissions and fund fees. Signal for tech leaders: expertise-based advisory is commoditizable via AI. Defensibility remains only in governance, vertical specialization, and relationships.









