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What just happened? X has ended a high-profile dispute with the World Federation of Advertisers, closing a legal fight that had become a proxy for broader tensions between the platform and the advertising industry. The company, owned by Elon Musk, confirmed that both sides had agreed to resolve the case and move forward.
In a joint statement, X Corp. and the WFA said they were "putting the litigation . . . behind them" and that the agreement "resets the relationship between the two organizations." Neither side disclosed the terms.
The settlement brings an end to one part of a lawsuit X filed in 2024, accusing the WFA and several major advertisers of coordinating an "illegal boycott" that diverted "billions of dollars" away from the platform. A federal judge dismissed the case earlier this year, but X appealed in April. That appeal is still ongoing against the other companies named in the suit.
