The innovative full-open Asahi Super Dry Nama Jokki Can unleashes a dense foam head for more exhilarating moments of celebration. [Photo provided to chinadaily.com.cn]
Japan's No 1 beer brand Asahi Super Dry is introducing its breakthrough Nama Jokki Can to the Chinese mainland, with beloved celebrity Henry Lau fronting the launch as an ambassador and inviting consumers to enjoy a thrilling, foam-topped draft beer in a can.
Already a hit in Japan and other key Asian markets, the recent launch marked a bold new chapter in Asahi's premiumization journey in the Chinese mainland.
The Nama Jokki Can delivers a draft-style experience closely resembling freshly poured beer at a bar, all in a convenient can — transforming the simple act of opening up a beer into a more ceremonial sensory moment. With its innovative full-open lid and special interior coating, a fine foam naturally forms on top upon opening, recreating the rich, layered sensation and fresh taste of beer served at a bar or restaurant.
"We are honored to introduce this groundbreaking innovation, the Asahi Super Dry Nama Jokki Can, to consumers in the Chinese mainland," Kinyi Choo, managing director of Asahi Beer Asia, said. "It artfully combines Asahi's proud tradition of precision brewing with the authentic enjoyment of draft beer, elevating the simple act of opening a can into a moment of ritual and pleasure. It helps create meaningful moments of genuine connection, making every sip feel fuller and more satisfying, and making every shared occasion more memorable. Looking ahead, we will continue to enhance this elevated experience and bring more surprises and value to Chinese consumers who seek quality and taste."
