For the first time, money is not the issue

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In modern history, rarely has there been a moment of global consensus quite like this: an absolute, unified rejection by football confederations around the world of FIFA’s plan to sell a commercial stake in its tournaments, including the World Cup, to private investors through a newly proposed $20 billion entity, “FIFA Forward Enterprise.” Yet, in a world dominated by market imperatives and relentless capital accumulation, the most remarkable aspect of this rebellion is that money is not the issue.

This rare exception gives the moment a profound historical and philosophical resonance. Since the rise of globalized capitalism and the hyper-commodification of society, humanity has grown accustomed to watching values, principles, and national dignity erode before the lure of capital.