For a long time, the world of gambling was perceived as a closed men's club – a space of brutal excitement and complex strategies. Today, women are actively embracing the game and making it part of their lifestyle.
How the online gaming audience changes
Just a few years ago, the profile of a gaming platform user was quite uniform. However, the situation is different now: women make up 30% to 40% of the audience on global platforms, and their share continues to grow. This shift is described as a changing casino audience.
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