Beneath the momentum of growth in Africa’s gaming market is another reality. Not all new gaming businesses that enter the continent survive for long. Some quietly shut down. Others merge, are acquired or simply fade away, raising an important question: what separates the businesses that last from those that don’t? Ikenna Bede follows the thoughts of experts who provided answers at a recent webinar
Africa’s gaming industry is no longer trying to prove its potential. Across the continent, new markets are opening, regulations are evolving, and investors continue to pursue new opportunities. Yet beneath that momentum is another reality. While new gaming businesses continue to enter African markets, not all remain for long. Some quietly shut down. Others merge, are acquired or simply fade away, raising an important question: what separates the businesses that last from those that don’t?
Industry experts believe part of the answer lies in a decision that is often overlooked. Beyond obtaining a gaming licence, they argue, choosing the right legal, tax, compliance and commercial advisers can determine whether a business succeeds in Africa’s diverse and fast-changing markets.
That question formed the basis of discussions at SLEC AFRICA’s monthly webinar, ‘Beyond Licensing: Choosing the Right Partners’, where legal and compliance professionals shared practical lessons on building sustainable gaming businesses across the continent.
