For a company that built its foundation on smartphones that promised to go against the grain, Nothing is reportedly putting heavy emphasis on AI, as sources leak upcoming devices and suggest the company wants to allocate fewer resources to Android phones.
Smartprix reports that Nothing wants to devote more effort to developing AI-centered products rather than smartphones, which is where the company began for Carl Pei. The report mentions that the aforementioned CEO supports the idea, believing that the shift will enable brand growth.
This comes as Nothing recently announced the closure of several dedicated hubs in favor of regional operations. Scaling back also came with layoffs or “reorganizations” within the company, confirming earlier reports. While the original story suggested Nothing was shutting down its global operations as a whole, the reality lines up with the recent claims that the company wants to pull away from smartphones.
That doesn’t mean Nothing will stop making products in favor of AI models. It has several devices in the pipeline, according to the leak. For one, Nothing plans to release the Nothing Smartwatch alongside the CMF Ear Clip Buds, Nothing Headphones (Gen 2), and the CMF Speakers.
