Credova Expands Guidefitter Relationship, Bringing ACH Payments to Marketplace Checkout and the Guidefitter Wallet
Expanded partnership brings lower-cost bank payments to more than 200,000 verified outdoor-industry professionals
PSQ Holdings, Inc. (NYSE: PSQH) today announced that Guidefitter, the outdoor tech platform powering the industry's most comprehensive verified pro network, has selected Credova and PSQ Payments to power ACH payments across its marketplace checkout and the Guidefitter Wallet, the platform’s digital wallet for its members. The transition comes just days after Guidefitter’s existing ACH provider elected to stop processing transactions and confirms PSQ Payments’ ability to quickly scale solutions for merchant partners in highly regulated industries.
The agreement expands a relationship that already spans consumer credit. Guidefitter offers Credova financing to its members today and will now rely on the Company’s PSQ Payments platform to add ACH as both a checkout option in its marketplace and a funding rail within the Guidefitter Wallet. Members gain an alternative to card payments for purchases they make on the platform.
Guidefitter operates a marketplace anchored by verified outdoor-industry professionals — guides and outfitters, military and first responders, outdoor educators, conservation organization staff, brand employees and retail associates — who are independently credentialed before gaining Insider access. The company counts more than 200,000 verified Insiders across a network of more than 330 brand partners, and outdoor enthusiasts also participate and transact in the marketplace.
