A high-ranking Nissan engineer says the company must launch new cars at a faster pace.
Nissan admits China is breathing down its neck and says it must rise to the challenge.
Debuting this winter, the new rear-wheel-drive Skyline sedan took just 26 months to develop.
During a meeting with suppliers earlier this year, Toyota’s then-CEO Koji Sato issued a stark warning: “Unless things change, we will not survive. I want everyone to acknowledge this sense of crisis. Right now, we in the automotive industry are battling for our very survival.”
As it turns out, his sentiments are echoed by fellow Japanese automaker Nissan, as a senior executive has just made a similar statement, albeit from a different perspective.
