Today’s guest columnist is Leo MacLehose, CEO of Fanzo.
When I reflect on a glorious summer of sport in America, the enduring images should both excite and serve as a reminder to our industry.
More so than I can remember, the stories that cut through during the NBA Finals and FIFA World Cup were about collective fan euphoria.
And the motifs that dominated front pages and became ubiquitous on social media weren’t so much what happened on the court or pitch but how fans came together away from the stadium.
It’s Knicks-mania erupting out of packed dives and onto the New York streets. It’s the Tartan Army charming Boston whilst drinking it dry. It’s fans in bars all around the world gleefully performing their own Viking rows after wins. It’s 10,000 Argentinians turning Times Square into a weekend-long festival before the final.
