Every time an AI model generates an image, answers a question, or writes code, water flows through a data center somewhere to keep the hardware from melting. Individual AI data center facilities can consume millions of gallons per day, and Ecolab CEO Christophe Beck says he’s spent $7 billion in six months to fix that.
The centerpiece of that spending spree: a $4.75 billion cash acquisition of CoolIT Systems, a company that builds direct-to-chip liquid cooling technology. The deal, announced in March 2026 and finalized on July 2, 2026, is Ecolab’s bet that the future of AI infrastructure runs through water management, not just power grids.
The trillion-gallon problem
Beck has projected that AI data centers could collectively consume over one trillion gallons of freshwater annually by 2027.
CoolIT’s technology works by running liquid directly to individual chips rather than blasting cold air through warehouse-sized rooms. The approach uses dramatically less water and enables circular cooling systems that recycle what they do use.
