Esports Foundation and adidas announce partnership to outfit every team at inaugural Esports Nations Cup

RIYADH: The Esports Foundation and adidas have announced a landmark partnership that will outfit every national team at the inaugural Esports Nations Cup, the sport’s first country-based event, taking place from Nov. 2 in Riyadh.

As Official Kit Partner and a Global Partner of the ENC, adidas will design and produce custom competition apparel for the more than 100 participating countries and territories.

Each delegation, including 2,000 athletes and coaches, will receive tailored jerseys and tracksuits that reflect their national identity while celebrating the global spirit of esports competition. National team jerseys will be revealed in the coming weeks.

Mohammed Al-Nimer, chief commercial officer of the Esports Foundation, said: “National team jerseys carry identity, pride and the ambition of an entire country or territory.