Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

PR Newswire

RIYADH, Saudi Arabia and HERZOGENAURACH, Germany, July 30, 2026

Over 100 countries and territories will wear custom adidas national jerseys at the Esports Nations Cup (ENC), equipping every team competing across 16 of the world's most popular esports titles. The inaugural four-week event is set to take place starting November 2, 2026 in Riyadh, Saudi Arabia. National team jerseys will be revealed in the coming weeks.The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.Media KitWatch Announcement VideoRIYADH, Saudi Arabia and HERZOGENAURACH, Germany, July 30, 2026 /PRNewswire/ -- The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.