For a developer product the docs are the funnel, not the landing page. The four-part structure, the details that actually decide it, and the highest-leverage page most companies never write.
Most companies file documentation under engineering and marketing under marketing, then wonder why
the funnel leaks.
For a developer product, the docs are the funnel. A developer evaluating you spends about thirty
seconds on your homepage and then goes straight to the docs. Everything after that is decided there,
by a person you will never speak to, who will not fill in a form to tell you why they left.
No developer likes writing documentation — especially maintaining documentation that's already out of...
Download a technical documentation template, learn what each page must prove, and turn its placeholders into trustworthy product…
Key Takeaways Most documentation advice is written by people whose job is only documentation. This...
External documentation always goes stale. Here's why it's structural, not a discipline problem, and three concrete tools that…
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One of the biggest mindset shifts I've had as a builder is realizing that documentation isn't...
