Milo J & Trueno Double Down on Their Argentine Roots at LAMC: ‘The Best Thing We Could Do Was Make Music With Our Identity’

In a conversation with Billboard's Leila Cobo, the Argentine artists reflected on authenticity, belonging and the road to global reach.

Milo J, Leila Cobo, Trueno at LAMC in New York on July 30.

Khris Forero (@kx0101)

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Between sips of the same mate, Milo J and Trueno made a clear case that Latin music’s global reach doesn’t come from watering down local identity, but from leaning into it. During a panel at LAMC (Latin Alternative Music Conference) on Thursday (July 30), moderated by Billboard‘s co-chief content officer Leila Cobo, the Argentine artists agreed that their connection with audiences at home and abroad has come from making music rooted in their truth, their neighborhoods and their language.