Jul 31, 2026 – 5.00amIt’s taken seven months and 15 requests but Craig Scroggie has finally agreed to participate for this profile. To warm up before one of our interviews, he replies over email to a list of questions. Every response is detailed, lengthy and reads as if it’s written by a chatbot.Scroggie leads Australia’s largest public data centre business, NextDC, and is probably the most AI-pilled chief executive of any company on the Australian Securities Exchange. He’s built 40 AI agents, including personas for each member of his company’s leadership team; he’ll go to the bots first with a query, especially if it’s in the middle of the night. How do his executives feel about their boss building their digital twin? Scroggie says he’s encouraged them to build their own version of him. He integrates large language models into every aspect of his life in an endless pursuit for optimisation. Including, it would appear, crafting answers to The Australian Financial Review Magazine’s initial questions for this profile.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Amelia McGuireBusiness reporterAmelia McGuire was a technology reporter at The Australian Financial Review.Fetching latest articles
This CEO has built 40 AI clones and eats seven meals every day
Craig Scroggie, chief executive of NextDC, reckons you can never have enough data centres. Or protein.
TL;DRAI
NextDC CEO Craig Scroggie built 40 AI agent clones, including exec digital twins, deployed in operational decision-making. Signal: LLM agents now table-stakes infrastructure for enterprise tech leaders—decision-making capability shift reshapes competitiveness.
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