ILLUSTRATION BYKIKO BUENAVENTURA Author’s note: This is an expanded version of last Friday’s article on the value proposition as a contract for relevance. When companies fail to deliver on
ILLUSTRATION BYKIKO BUENAVENTURA
Author’s note: This is an expanded version of last Friday’s article on the value proposition as a contract for relevance.
When companies fail to deliver on their value proposition, the usual explanation is poor execution.
Sales overpromised. Operations underdelivered. Customer service failed to manage expectations.
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