Audio By Vocalize
Safaricom PLC Chief Finance Officer Dilip Pal, CEO Peter Ndegwa and Safaricom Telecommunications Ethiopia CEO Wim Vanhelleputte during full year financial results announcement. [Wilberforce Okwiri, Standard]
As Safaricom embarks on its next phase under a new shareholding structure, the region's most profitable company is investing billions of shillings to embed artificial intelligence into its products and services and hedge against the loss from traditional revenue streams.
This comes even as analysts project increased demand for artificial intelligence applications and solutions as consumers seek out cutting-edge technology that is becoming more affordable and versatile by the day.
The telco's strategy is hinged on several key pillars, including financial services through its M-Pesa Super App, healthcare solutions, multimedia content streaming, agriculture and government payments.
