News
Armed with global consumer research, athlete endorsements and rapid product drops, the 113-year-old brand is betting on everyday rituals.
by Cecilia Garzella July 30 2026
Stanley 1913 has spent five years riding a growth wave around one product: the Quencher. First introduced in 2016, the 40-ounce tumbler first became a cultural phenomenon and, for many, an everyday accessory as ubiquitous as a smartphone —and a canvas for self-expression routinely paired with outfits and manicures.
Now, the 113-year-old brand is making its most ambitious move yet: evolving from a hydration hit-maker into a broader food and beverage lifestyle brand.
