With its bright colors and limited-edition collaborations, Stanley 1913’s Quencher tumbler became the “it” product of the early 2020s. Now, in 2026, the company wants to prove it’s more than a viral water bottle, through various expansions.While Stanley still sells Quenchers, the company went into soft goods like totes and coolers in 2024 — a tactic it’s continuing to better establish itself as an accessories brand. Between mid-February and mid-April, Stanley launched three products designed for mobility and storage: the Vitalize Collection (a series of backpacks, totes and shaker bottles), the Clutch Bottle (a non-rounded tumbler with a strap) and the Flowstate Spring Bottle (a leakproof bottle with a lanyard). Stanley is also building its business abroad in the Middle East and Asia-Pacific and boosting its sports partnerships to woo male and female customers alike.
“In the heart of our viral success, in 2023 and into 2024, it became very clear that, for the company to succeed, for Stanley to be successful in our next 100 years, we had to diversify,” Matt Navarro, the global brand president of Stanley 1913’s parent company PMI WW Brands, LLC, told Modern Retail in an interview. “We’re really solidifying ourselves as a lifestyle brand, for now and into the future.”
