Hyaluronic acid is a key ingredient in most serums and moisturisers, prized because it can hold many times its own weight in water, which is what gives these products their hydrating effect.
It's typically made either by fermenting bacteria in large tanks or through chemical synthesis, and Indian beauty brands import most of their supply from abroad.
That dependence leaves formulators exposed to shipping delays and inconsistent purity between batches.
was set up in Bengaluru in 2023 to change that.
Nisa Mehreen, the CEO, and Hitesh Rafalia founded the company.
