Jeff Bezos has named Amazon's custom silicon operation, the unit behind the Trainium AI accelerators and Graviton server processors, as the company's next durable pillar, placing it beside Marketplace, Prime and Amazon Web Services. Speaking to Fortune for the magazine's Global 500 cover, published on 28 July, the Amazon founder and executive chair said a few of the company's offerings have become durable pillars, and added: "our chips business, our silicon business, is lining up to be our next pillar." International Business TimesThe interview was conducted in April at the wooden door-desk Bezos used in Amazon's earliest days, now in his study in Washington DC, and ran as Amazon took the No. 1 spot on the Fortune Global 500, ending a run of more than a decade for Walmart. Bezos handed the chief executive role to Andy Jassy in 2021 and holds the executive chair title. International Business TimesAbout The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.