Amazon.com Inc. (NASDAQ:AMZN) is ramping up its efforts to produce custom chips for its key consumer devices, as revealed by the company’s top hardware executive.
On Wednesday, Panos Panay, the head of devices and services at Amazon, shared the company’s semiconductor strategy in an interview with CNBC’s “The Tech Download” podcast. Panay revealed that Amazon is manufacturing its own end-to-end silicon for devices it ships, including the Echo Show 8, Echo Show 11, and Fire TV.
Last October, Amazon unveiled the AZ3 and AZ3 Pro chips, designed to run AI models directly on devices instead of relying on the cloud. Many device makers consider this approach faster and more secure. Panay confirmed that despite the focus on in-house chip production, Amazon continues to use chips from other companies like Qualcomm Inc. (NASDAQ:QCOM).
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