Genesis' First Performance Model Is Here. It Costs $71,495

The 2027 Genesis GV60 Magma is finally here, and it packs a punch.

The brand’s first performance model delivers over 600 horsepower in Boost Mode.

The first units are expected to arrive at select U.S. retailers in the following weeks.

Genesis’ first-ever performance car is here, and it can be yours for $71,495, including delivery. And since this is an EV-oriented website you’re reading right now, it goes without saying that the brand’s first hot model, designed to fight Mercedes-AMGs and BMW Ms, is electric.

The 2027 Genesis GV60 Magma took its sweet time getting here, having been unveiled as a working prototype in 2024 and slated for a production reveal in 2025, but looking at the current EV landscape in America, I guess it’s a case of “better late than never.”