Genesis Could Build Something Even Hotter Than Magma

The future Genesis lineup could include high-performance models beyond the Magma performance sub-brand.

Those models might compete with the Mercedes-AMG Black Series and BMW M Competition variants.

Genesis has plans to launch 22 models in the US by the end of 2030.

Genesis continues to grow more than a decade after its creation, and the brand has big ambitions for its future. One part of that is its new Magma sub-brand that launched over two years ago, which might be the start of Genesis’ high-performance efforts.

In an interview with Australia’s CarSales, Justin Douglass, head of Genesis Motors Australia (GMA), said that the brand is “always evolving and growing” and that “the possibilities are endless” when asked about Magma possibly one day competing with AMG’s Black Series models.