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As Caraway Home grew following its 2019 launch, it “avoided one of the biggest challenges many young brands encounter during expansion: the growing pains of going omnichannel,” according to a case study from the home goods company and ITS Logistics.
Some challenges companies may face when expanding to cover wholesale distribution and e-commerce orders are finding a new provider, migrating inventory and onboarding new partners, per the case study. But Caraway and ITS worked closely together to ensure the company's supply chain could handle the jump in demand.
“As soon as they saw the opportunity to grow, ITS built out their omnichannel distribution operations, scaling volumes 280% in a single year,” per the case study shared with Supply Chain Dive.
Caraway uses ITS to handle parcel management, reverse logistics and inventory management. The home goods brand has been able to achieve a 20% reduction in total parcel costs with ITS by collaborating on a live rate-shopping tool for parcel shipments, according to the case study. The tool optimizes each shipment within the logistics company’s network of regional and national parcel carriers.
