Samsung Electronics and Globacom are stepping up efforts to capture Nigeria’s fast-growing premium smartphone market with the launch of the Galaxy Z Fold8 Ultra and Galaxy Z Fold8.
The partnership, unveiled at a masterclass hosted at Gloworld in Opebi, Lagos, reflects the changing dynamics of Nigeria’s smartphone market, where manufacturers and telecom operators are increasingly competing for high-value customers who consume more data, adopt new technologies faster and are willing to pay for premium digital experiences. Both companies are bundling AI-powered hardware with connectivity, after-sales support and financing options to strengthen customer loyalty.
Read also: Nigeria’s smartphone market rebounds as affordable devices, financing fuel demand
The Galaxy Z Fold8 Ultra and Galaxy Z Fold8 are powered by Qualcomm’s Snapdragon 8 Elite Gen 5 for Galaxy processor, delivering faster performance, enhanced Galaxy AI capabilities and improved multitasking. Samsung says the devices are designed to serve as both smartphones and productivity tools, enabling users to edit documents, create content, translate conversations, summarize notes and manage multiple applications simultaneously through AI-powered features.
