Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet.First, a quick favor to ask of this community: If you have colleagues, friends or family who might enjoy this weekly analysis of the latest in money, power and attention in sports, can you take 10 seconds and forward this link to them with a rec to give it a try? Thanks!Name-dropped today: LeBron James, Rich Paul, Cathy Engelbert, George Costanza, JP Morgan Chase, Angel Reese, Frank “The Tank” Fleming, Jackson Koivun, Luke Kuechly, The Greenbrier and more. Let’s go:Driving the ConversationPhilly’s new LeBron-powered economy“That’s why you don’t envision anything until it happens.”— Steph Curry to my colleague Marcus Thompson II, about LeBron’s decision to pick the 76ers over the Warriors and everyone else.That’s a profound (and kind of sad!) assessment, but now that something has most definitely happened, let’s map many of the big winners in Philly’s new LeBron economy.(“LeBronomy?” No? Terrible portmanteau? Yup, that’s totally fair. They can’t all be winners, folks.)🤑 Sixers ticket sales, corporate suite sales, sponsorship sales, marketing department, the whole business side: I’m old enough to remember Michael Jordan in D.C. Massive windfall. Rip up the revenue projections and double the goals.📺 The NBA’s TV partners: Imagine the Sixers on opening night. On Christmas Day, once the schedule is out. Sixers vs. Celtics, Lakers, Heat and Everybody. They can appear on national TV up to nearly three dozen times in the regular season, and they surely will. Ratings bonanza. (Nice win for NBCUniversal, owner of most of NBC Sports Philadelphia, which carries locally available games. Fun fact: 25 percent of NBC Sports Philly is owned by the Phillies.)👕 Fanatics: It owns Topps, which technically scooped everyone with the LeBron news. The James No. 23 Sixers jersey available via Fanatics has sold out and will likely continue to, until every Philly fan who wants one has one. (Also, good news for indie merch companies with NBAPA licenses and/or your local Philly/Etsy bootleg merch operator.)📊 Prediction markets: More than $200 million sloshed around Kalshi, Polymarket and the others as onlookers tried to guess where LeBron could end up. Based on the odds, a small percentage of people walked away with all of it.🎙️ Rich Paul: The most intriguing detail from our inside story on how LeBron ended up in Philly was the idea that team exec Bob Myers’ appearance on the podcast of LeBron’s agent … might have helped?📝 Tony Jones: My colleague at The Athletic who covers the Sixers suddenly has the most exciting and envy-inducing beat in the newsroom.In fact, I loved Jones’ early dive into the local impact of James’ signing: “If he wins big, Philadelphia will back him unlike anything James has seen outside of Cleveland. He has two seasons to make Philly his town.”Ironically, LeBron — at $3.8 million for his season salary — is earning the most relatively modest portion of this windfall. But between his partnerships with companies like Fanatics, his longtime entrepreneurial zeal and his net worth north of $1 billion (not to mention the potential legacy gains of delivering wins in yet another city), he will be just fine.