LeBron James joins the 76ers as their jersey patch deal with Crypto.com is set to expire after this season. His presence, should it continue past this year, could turn the next jersey sponsorship into one of the NBA’s most coveted sponsorship opportunities.
The partnership between the 76ers and Crypto.com was announced in 2021. Although no terms were disclosed, reports at the time said it was a six-year deal worth more than $10 million annually. The Golden State Warriors are believed to have the league’s most lucrative patch deal, with an artificial intelligence company paying the team more than $50 million annually.
The Sixers’ deal will expire at the end of the 2026-27 NBA season, a source familiar with the matter confirmed to Front Office Sports.
It’s not clear whether the two sides may look to renegotiate and extend the agreement, if the 76ers will look for a new jersey patch sponsor on the open market, or if Crypto.com has a right of first refusal. A representative for the 76ers declined to comment, and a representative for Crypto.com did not immediately respond to a request for comment.
Although the 41-year-old James agreed to a two-year deal with a player option for the second year, his agent Rich Paul has said he could play up to four years with Philadelphia, which would open a significant window for the 76ers to capitalize on his global star power.
