By
Jamlic Munyasya
Economist, Business consultant
President William Ruto's recent meeting with leaders of the International Federation of the Phonographic Industry (IFPI) was more than a diplomatic engagement with the global music community. It signals Kenya's intention to reposition the creative economy as a pillar of development.
As countries search for new sources of economic growth, collaboration with the leading recording industry organisation presents Kenya an opportunity to transform creativity into a high-value asset.
