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Mattel has unveiled its official 2026 Signature Collection Barbie Holiday Doll.
First unveiled at the New York Toy Fair in February, the collectible, Christmas-themed doll is now available to purchase online, with custom 2026 packaging and a newly-designed red gown replacing the gold dress from 2025.
Amazon COLLECTOR’S ITEM Barbie 2026 Holiday Signature Doll $45 Always one of the most popular Barbie releases of the year, the 2026 Holiday Doll features Barbie in a voluminous red gown with a strapless sweetheart neckline and dramatic bow detailing at the hip.
Silver drop earrings, strappy red heels and a bold red lip complete the look, which Mattel says conveys “a dazzling vision of festive elegance and timeless charm.”
