For a century, the architectural brief for a sports stadium was simple: provide a view of the grass or hardwood, keep the beer cold, and get the crowd out of the parking lot as fast as possible. But in the sprawl of Los Angeles – a city that eats, sleeps and breathes the intersection of technology and glamour – "simple" was never going to be enough. When Steve Ballmer set out to build a home for the Los Angeles Clippers, he didn't just build a basketball court. He built a $2 billion living sculpture.
The Intuit Dome, located in the heart of Inglewood, has effectively redefined the "night out." It is a place where the boundary between a high-stakes NBA game and a high-concept contemporary art gallery has been completely erased. For the modern traveler, the design enthusiast, or the digital art collector, the Intuit Dome is now as essential to an LA itinerary as a trip to the Getty or the LACMA.
'Zero-friction' journey
To truly understand why the Intuit Dome is a sensory revolution, you have to look at the "dead time" – those moments usually spent in security lines, at ticket gates, or fumbling for a wallet. At the Dome, these moments have been engineered out of existence.
Invisible entry
