Lamborghini have rolled out something special in the form of Urus SE hybrid SUV the “Master Chief 117 Edition”. Lamborghini worked together with Xbox to do a special edition of this vehicle in celebration of Halo: Campaign Evolved, drawing on Master Chief from Halo. The vehicle uses much of the design we’ve come to expect from Lamborghini but infused with references to the video game that will appeal to many.This special edition's gotten plenty of attention from both car enthusiasts and gamers alike, but here's the catch, it's not actually headed for production. Instead, this whole collaboration is really built around promotional activities, a limited edition scale model giveaway and an exclusive in game livery for Forza Horizon 6 included. It's a pretty clear example of how luxury automakers are increasingly teaming up with gaming brands these days to reach a much wider audience.About The AuthorHey there, i am a technology enthusiast with a deep passion for gadgets, consumer electronics, emerging technologies, and the fast-paced world of digital innovation. Constantly exploring the latest tech trends, product launches, and industry developments, I enjoy translating complex technological advancements into engaging and accessible stories for readers. My interests span smartphones, wearables, artificial intelligence, smart devices, and the broader technology ecosystem. As I begin my journey as a Tech Journalist at Gadgets Now, I am excited to contribute to a platform that informs millions of readers, combining my passion for technology with storytelling to deliver insightful, accurate, and timely tech coverage.Why Lamborghini partnered with Halo for this special editionThis collaboration brings together two genuinely globally recognized names from two completely different worlds, luxury performance cars and video games. Based on media reports, this project ties directly into the launch of Halo: Campaign Evolved, while also showing off Lamborghini's willingness to experiment with pop culture inspired creations every once in a while.The Urus SE ended up being the canvas for this whole thing, mainly thanks to its modern design and plug-in hybrid powertrain. This partnership also reflects a bigger trend happening right now, automakers teaming up with gaming franchises specifically to reach younger audiences and build brand engagement well beyond the usual car enthusiast crowd.How the Urus SE Master Chief 117 Edition reflects the Halo universeThis one off SUV borrows quite a bit from Master Chief's signature armor. This vehicle is clad in a matte military green finish, modeled after the distinctive coloration found on the Spartans’ armor. Those golden tinted windows and lights are clear references to Master Chief’s familiarvisoras well.The number "117," the UNSC logo are present on the vehicle’s body work to commemorate John-117, Master Chief’s actual designation in the Halo story. It sounds like these design elements are limited to this show vehicle only and not going to be part of an actual production vehicle.Why this edition will not reach Lamborghini showroomsAs striking as it looks, the Urus SE Master Chief 117 Edition simply isn't available to buy. Reports say Lamborghini and Xbox built this SUV purely as a one off promotional vehicle to celebrate Halo's latest release. This approach lets both companies generate real buzz without committing to any kind of limited production run.Rather than selling the SUV commercially, this whole collaboration leans into digital experiences and collectibles instead. That strategy also keeps the vehicle genuinely exclusive, while still encouraging fans to engage with the Halo ecosystem through gaming and other promotional campaigns.More articles by AuthorTrending StoriesHalo-inspired design details that set the SUV apartBeyond that unique paint job, this special edition comes with several subtle styling touches that separate it from a standard Urus SE. The custom graphics, military inspired accents, UNSC branding, and those "117" markings all reinforce the Halo connection without touching the SUV's actual mechanical setup underneath.Reports suggest Lamborghini kept the standard Urus SE's performance credentials completely intact, meaning this transformation is almost entirely visual. That approach lets the company preserve all the engineering that makes this SUV what it is, while still delivering a themed look that genuinely resonates with longtime Halo fans and gaming enthusiasts alike.How fans can experience the Master Chief 117 EditionEven though nobody can actually order the real SUV, fans still get a few ways to engage with this collaboration. According to reports, Xbox is giving away a limited number of 1:18 scale replicas through a social media sweepstakes. On top of that, Forza Horizon 6 players will be able to grab the Master Chief inspired Urus SE livery from the game's message centre starting July 30.These extras really extend the whole collaboration beyond just physical displays, letting gamers around the world engage with this special edition virtually, even though the full size vehicle remains a genuine one off creation.How to get this edition and in what form?The Master Chief 117 Edition won't ever be sold as an actual production Lamborghini, but enthusiasts still have a couple of alternative ways to get their hands on something related to it. Media reports say a limited run of official 1:18 scale model cars are up for grabs through an Xbox hosted sweepstakes on X, subject to whatever eligibility requirements the campaign lays out.Meanwhile, Forza Horizon 6 players can claim that exclusive Halo themed Urus SE livery completely free through the game's in game message centre starting July 30. These two options really are the only publicly available ways to own or experience the Master Chief 117 Edition in any form. FAQsCan I buy the Lamborghini Urus SE Master Chief 117 Edition?No. The vehicle is a one-off promotional model and is not being offered for sale.Why was the SUV created?It celebrates the launch of Halo: Campaign Evolved through a collaboration between Lamborghini and Xbox.How can fans get a version of the vehicle?Fans can enter a sweepstakes for a 1:18-scale model or download the exclusive livery in Forza Horizon 6.Does the special edition have any mechanical upgrades?Reports indicate the changes are primarily cosmetic, while the underlying Urus SE remains mechanically unchanged.When will the Halo-themed livery be available?The exclusive livery becomes available to Forza Horizon 6 players from July 30, according to reports.end of article