Incampo and Calia at the bakery in southern Italy where they dish out delicious food and advice to visitors.
Victoria Craw
As they roll fresh orecchiette at a bakery in southern Italy, Grazia Incampo, 90, and Teresa Calia, 88, look more like lifelong pasta makers than social media stars.
The best friends, who have known each other since they were children, have become unlikely wellness influencers for “nonna-maxxing,” a social media trend that celebrates living like an Italian grandmother: always having a friend nearby, throwing away almost nothing and finding countless uses for olive oil.
The craze, which has simmered like delicious ragu for months, also centers on home-cooked food, time spent gossiping together, light activity like tending heirloom tomatoes and, importantly, embracing the aging process.
