Published on

29/07/2026 - 11:23 GMT+2

In news that will come as a shock to all Londoners who have been perfecting their resting [bleep] face, the UK capital has just been named the most welcoming city for tourists in Europe.

That’s according to eSIM provider Holafly, which looked at 200 cities worldwide and evaluated them based on safety, visa openness, tourism and information services, and English proficiency levels among residents.

London came out second overall. The UK as a whole is among the most welcoming countries worldwide, with Edinburgh coming out 11th in the ranking.