CarMax was hard to miss when Gotham FC defeated the Washington Spirit at the Queens Classic at Citi Field on July 15 before more than 42,000 fans, the largest crowd ever to witness a women’s team sports event in New York.

The used-car retailer’s brand name appeared across the front of Gotham jerseys worn by soccer players and fans and on prominent signage behind the benches, making CarMax one of the most visible brands in the stadium.