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NUGL, Inc, the operator of Jamaica’s Kaya cannabis brand, said it is testing the market uptake of protein-infused beverages in partnership with Israeli food technology company Cannibble Food-Tech Ltd.
The pilot programme will see Cannibble provide beverage samples at Kaya Pizza locations across its cafe network. Cannibble provides powdered foods and beverages enriched with alternative proteins.
“Through Kaya’s direct engagement with local consumers and international visitors, we are positioned to gather valuable market insights while continuing to explore strategic opportunities that may enhance our retail and hospitality ecosystem,” said Balram Vaswani, chief executive of NUGL, in a release. “We believe Jamaica represents a unique environment for evaluating innovative consumer products that align with evolving wellness and lifestyle trends.”
Kaya Group operations include four licensed dispensaries, cultivation and processing facilities, wellness destinations and hospitality ventures across Jamaica.
