Rather than stemming solely from their design or location, the value of buildings is driven by the communities, consumers and businesses that occupy them.
Consumption explains why township and rural economies deserve far greater attention than they have historically received.
In a thought leadership article titled "Why resilience in property starts long before the next crisis", Redefine Properties CEO Andrew König suggests that the expansion of formal retailers, banks, and service providers into these communities is driven by something far more fundamental than simple population growth: the steady formalisation of economic activity and expanding consumer participation.
He says for property investors, this is about more than identifying the next retail opportunity.
“It is about recognising where demand is emerging and looking beyond traditional commercial nodes to parts of the economy that have historically been underrepresented in institutional property portfolios.”
