Historic jeepney maker pivots to long-range EVs in crowded Philippine marketLast updated: July 28, 2026 | 06:454 MIN READWhile most electric vehicles sold locally are imported, Francisco Motors is positioning the Elektron as a Filipino-developed brand entering a segment dominated by overseas manufacturers.Francisco MotorsManila: Nearly eight decades after building its reputation on jeepneys and commercial vehicles, Philippine automaker Francisco Motors has entered the country's growing electric vehicle market with the launch of the Elektron, its first fully electric passenger vehicle.The five-door compact crossover SUV offers an estimated driving range of up to 600 km (373 miles) on a single charge in its top-tier variant, placing it among the longest-range electric vehicles currently available in the Philippine market.Also In This PackageFounded by Anastacio Francisco in Zapote, Manila, Francisco Motors is one of the country's oldest automotive manufacturers. It began in 1947 as a small painting and body-building shop before growing into the legendary pioneering jeepney manufacturer. Electrification shiftFrancisco Motors' entry into the passenger EV segment also marks a symbolic milestone for one of the Philippines' oldest automotive brands, signaling that local manufacturers are beginning to participate in the country's transition toward cleaner transportation alongside global competitorsThe Elektron represents the company's shift toward electrification as the Philippines pushes to expand EV adoption under the Electric Vehicle Industry Development Act (EVIDA) and broader efforts to reduce transport emissions.The Elektron is priced from ₱1,947,000 and is available for order through Founder Orbit.Why it mattersThe launch comes as competition intensifies in the Philippine EV market, where Chinese manufacturers such as BYD, GAC Aion, MG, Chery and Geely have rapidly expanded their offerings.While most electric vehicles sold locally are imported, Francisco Motors is positioning the Elektron as a Filipino-developed brand entering a segment dominated by overseas manufacturers.The vehicle also reflects growing consumer demand for longer driving ranges, addressing one of the biggest concerns among potential EV buyers as charging infrastructure continues to expand nationwide.3 variants, three battery optionsThe Elektron will be offered in three trim levels:Basic – Single electric motor, 54.9-kilowatt-hour battery, estimated 400-kilometer range and top speed of 160 km/h.Fashion – Single motor with a larger 63-kWh battery, extending estimated range to 500 kilometers, while maintaining a 160-km/h top speed.Deluxe – Dual-motor all-wheel-drive system powered by an 81.5-kWh battery, delivering an estimated 600-kilometer range and a maximum speed of 180 km/h.Cabin focuses on technologyThe Elektron features a modern interior centered around digital controls.Standard equipment includes a digital instrument cluster, central touchscreen infotainment display and a rotary controller mounted on the center console.Depending on the trim level, buyers can add or receive features such as:Wireless smartphone chargingUSB-C charging portsDual-zone automatic climate controlMulti-colour ambient lightingFixed panoramic sunroofPower-adjustable front seatsAudio systems also vary by variant, with four speakers on the Basic model, nine on the Fashion, and ten on the flagship Deluxe.The crossover offers 450 liters of cargo capacity, while its exterior is distinguished by slim LED front lighting and a full-width rear light bar.Safety equipmentEvery Elektron comes equipped with standard safety technologies including:Electronic brake-force distributionTraction controlEmergency brake assistAcoustic pedestrian warning systemPassive keyless entry with push-button startCustomers can also opt for additional driver-assistance systems, including:360-degree surround-view cameraBlind-spot monitoringLane-departure warningFront and rear collision alertsWhat it means for Philippine EV adoptionThe Elektron's arrival underscores the rapid evolution of the Philippine automotive market as electric vehicles move from niche products toward the mainstream.Government incentives — including reduced import duties on many EVs, tax benefits and continued expansion of public charging stations — have encouraged automakers to broaden their electric offerings.At a glanceModel: Francisco Motors ElektronVehicle type: Five-door compact electric crossover SUVVariants: Basic | Fashion | DeluxeBattery: 54.9 kWh | 63 kWh | 81.5 kWhEstimated range: 400 km | 500 km | 600 kmDrive: Single motor (Basic, Fashion) | Dual-motor AWD (Deluxe) Top speed: 160 km/h (Basic/Fashion) | 180 km/h (Deluxe) Charging: CCS2 fast charging (approx. 30 minutes)Cargo space: 450LPrice: $31,562 | ₱1,947,000Warranty: Up to eight years or 150,000 km, whichever comes firstAlso In This PackageGet Updates on Topics You ChooseUp Next