On Sunday, Microsoft CEO Satya Nadella doubled down on the shocking warning he issued earlier this month to businesses that use AI, taking it a step further this time. Companies that rely wholly on the proprietary AI labs for their AI needs ultimately won’t survive, he predicts.
That’s what he said on CNN’s Fareed Zakaria GPS. When Zakaria asked Nadella to explain what constitutes a company sharing too much with an AI model provider, Nadella said businesses need to be wary of everything they hand over, from their data to their prompts.
Nadella called for a setup where “every time you use the model, all of the metadata around it is retained by you, so that you could use all of that to train perhaps your own weights or your own open, own model.” (Weights are a model’s trained parameters — essentially its brain. Nadella’s point: companies should hold onto their own usage data so they can eventually build a model of their own.)
“Any firm that doesn’t have this control, I will claim will not remain a firm because you’ve essentially outsourced your thinking,” he added.
In short: companies without their own models — or without a layer of AI infrastructure known as AI gateways to separate their prompts from the model itself — will be in trouble, Nadella says.
