TL;DRFujifilm is raising prices on five cameras from September 1 due to the DRAM crisis. X100 VI up €200, GFX100 II up €500. The memory shortage that hit smartphones and laptops has reached cameras.
Fujifilm is raising list prices on at least five camera models from September 1, blaming the global DRAM crisis for rising production costs. The X100 VI climbs €200 to €1,999 ($2,119). The X-E5, X-T50, and X-S20 each go up €100. The steepest hike lands on the medium-format GFX100 II, which jumps €500 to €8,499, putting it €1,000 above its direct rival, Hasselblad’s X2D II.
This is not a Fujifilm problem. It is the same memory shortage that has been working through every electronics category since AI data centres began absorbing the world’s DRAM supply. The AI boom is killing the cheap smartphone because memory makers redirected wafer capacity to high-bandwidth memory for AI accelerators, leaving less for the LPDDR and DDR chips that go into phones, laptops, and cameras. Budget smartphones under $100 have become nearly impossible to manufacture profitably. Samsung raised prices across its entire foldable lineup by $100 per model. Qualcomm is raising chip prices by double digits. TSMC is expected to hike manufacturing costs roughly 10%.
