BEIJING, July 27, 2026 (GLOBE NEWSWIRE) -- CGTN published an article exploring the China Travel boom. As a growing number of global travelers head to China in search of cooler destinations, the article explores the country's boom in inbound tourism this summer, and highlights how China's expanding visa facilitation policies and foreigner-friendly services are driving this travel trend.
As extreme heat grips much of Europe, a new travel trend is taking shape. Increasingly, travelers are looking beyond their own borders in search of cooler summer destinations, and China is emerging as one of their top choices.With its cool climate and picturesque landscape of green hills and clear waters, Liupanshui City, known as China's "cool city" in southwest China's Guizhou Province, has emerged as a favored destination for foreign travelers escaping the heat. During this summer vacation, more than 20 themed events, including music festivals and rural garden fairs, are taking place across the city, drawing visitors from around the world.Touring the city this summer, Max Slonim, an American tourist, was impressed by the cool and comfortable weather. "Whenever you go to scenic and beautiful places, you can really experience nature and the peaceful atmosphere without huge crowds and long queues," he said.The broader momentum behind "China Travel" continues to build. During the first half of 2026, China recorded more than 22.91 million inbound visits, up 20.4% year on year. Traditional summer destinations such as Yunnan, Guizhou and Hunan provinces have topped international travelers' summer wishlists.
