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Kenvue already surpassed its 2025 goal of reducing its virgin plastic use by 25%, hitting a 33% reduction as brands like Listerine and Aveeno switch to more post-consumer recycled plastic.
But the company isn’t stopping there; it has also deployed a new tool to center sustainability in its research and development.
Kevnue this summer shared the methodology behind its Sustainability Innovation Profiler, a software tool developed in-house that gives it a real-time assessment of how sustainable a product is. It crunches more than 1,300 equations to come up with scores around an existing product’s environmental footprint, carbon footprint, green chemistry makeup and packaging circularity.
Oliver Price, Kenvue’s R&D global head of product resiliency and sustainability, said in an interview with Modern Retail that the tool helps the company put sustainability front and center in the design process; it’s right up there with the “material trilemma” alongside performance and cost.
