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The parent company of health and beauty brands including Aveeno, Band-Aid, Benadryl, Neutrogena and Tylenol reports that it surpassed a 2025 plastic reduction goal and is on its way to achieving other sustainability targets pegged to 2030. But Kenvue also missed another 2025 packaging sustainability goal.
In its newly released 2025 sustainability report — the third since becoming an independent company in 2023 after spinning off from Johnson & Johnson — Kenvue reported it reduced virgin plastic tonnage by more than 33% between 2020 and 2025, exceeding its 25% target. It now aims for a 50% reduction by 2030, still with the 2020 baseline.
But Kenvue missed its target of making all packaging recyclable or refillable by 2025, having achieved 67.1% last year. That’s been steadily declining, having fallen from 69% in 2024 and 71.4% in 2023. Kenvue’s new commitment is for 95% by 2030.
Plastic reduction
