As this travel journalist knows, when it comes to Sanrio, the obsession knows no bounds.

An unending collection of plushies, stocking up on kawaii stationery, decking your room with Hello Kitty bedding, and the list goes on from there.

If you don’t already have enough merch, there’s only one thing left to do: board a flight to Japan’s capital city and visit a Sanrio-themed “hotel” experience. We say hotel, but it’s not a place where you can stay the night…

Tokyo’s Shinjuku-ku ward is currently hosting Sanrio fan favourites as part of the "Hotel Floria Tokyo - Sanrio Characters Exhibition" at the Tokyu Kabukicho Tower – less than a 10-minute walk away from a number of train stations.

Here, visitors can “check in” and tour themed rooms of beloved characters from the world of Sanrio – from Cinnamoroll and My Melody to, of course, Hello Kitty herself.