“Fightland” is coming out swinging.

The new Starz drama is set in the underworld of British boxing and boasts a cast of talented British actors including Howard Charles as Maduka “Duke” Kilroy who climbs to the top of the sport before tragedy strikes, motivating him to seek revenge against those he believes are responsible.

But for some in the US the hook might be rapper turned Hollywood power player Curtis “50 Cent” Jackson, who serves as an executive producer.

It’s a world Jackson is familiar with. In 2012, he got into boxing promotion with his company SMS Promotions before it dissolved in 2015 after filing for bankruptcy.

Jackson has thoughts on why boxing holds such a central place in culture.