Research shows that once drivers try an EV, they stick with them. That’s why these incentives target those who’ve never owned one to maximize the bang for the buck.

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Used electric vehicles on a sales lot in West Covina, California (Justin Sullivan/Getty Images)

California is making a bet: Once you’ve driven an EV, you won’t want to go back to a gas-powered car.

Earlier this month, Gov. Gavin Newsom (D) signed legislation creating the MyFirstEV program. It’s the state’s first big attempt to make up for the loss of federal EV tax credits, and it’s exclusively targeting the key demographic of EV neophytes.