An article from

Dive Brief

The instant rebate is part of a broader $600 million incentive package Gov. Gavin Newsom signed into law to keep the state a leader in clean transportation.

Published July 16, 2026

Rivian's retail hub in Venice, California. All first-time Rivian EV buyers residing in the state are eligible for the full $3,500 rebate, as all new ZEVs sold by companies headquartered in California are exempt from the $50,000 price cap.