Why shipping faster isn’t enough when nobody discovers your product. Every week, dozens of AI...
AI startups collapse from poor distribution, not products; fast APIs mask the harder challenge: discovery. Tech leaders: founders with repeatable discovery channels and visibility outperform those betting feature velocity—GTM must precede launch.
Why shipping faster isn’t enough when nobody discovers your product.
Every week, dozens of AI startups launch on Product Hunt, Hacker News, Reddit and X.
Most disappear within days.
Not because the product is bad.
Not because the founders aren't talented.
We've gotten very good at building things. We have not gotten better at selling them.
Most AI side projects die before seeing a single user. Here's how I shipped 3 in 2 months.
The demo worked perfectly. ✅ Production? First real users. 50% failure rate. ❌ The Gap...
We launched on Product Hunt 3 days ago. 9 AI agents running a real gym. One founder. Fully open...
Every week a company announces an AI initiative. Every week another one quietly disappears. The usual...
Most early AI products do not fail because nobody can write the code. They fail in a quieter...
