The iconic filmmaker jumps in front of the camera to star opposite his daughter in the five-episode branded series, which features cameos from Jason Biggs and Adrien Brody.
Ready, set, caffeinate.
Martin Scorsese took a break from the director’s chair to step in front of the camera for a change for Lavazza’s new branded miniseries Family Blend celebrating “the magic of coffee.” True to its title, Scorsese isn’t alone in the project as it’s directed by and co-starring his daughter, Francesca Scorsese. A few other famous faces help fill out the five-episode project, including Jason Biggs and Adrien Brody.
There’s a lot of blending going on, too, in the locations and content as Francesca filmed the branded series in places that have helped shape her father’s life and creative efforts, like the Little Italy neighborhood in New York and his own virtual production center in Brooklyn. Per Lavazza, the series is meant to explore “the deep bond, shared memories and passing of the torch between two artistic visions” with coffee playing a prominent role. But they also get a playful assist from familial banter.
“The Family Blend series shows how coffee acts as a universal bridge, bringing together different stories and creative visions,” said Lavazza Group chief marketing officer Carlo Colpo of the project, which aligns with the brand’s communication platform “Pleasure Makes Us Human.” “With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern digital formats.”
